Quarterly Listing Marketing Playbook

Quarterly Marketing Works. Here’s Why:

A quarterly structure gives your marketing built-in momentum. Rather than relying on a single push at launch, you create a rhythm—one that helps listings stay visible, relevant, and primed for the right buyer. It also makes it easier to organize your time, stay ahead of trends, and show sellers that you’re not just reactive—you’re strategic.

Let’s break down the calendar year and explore the focus, tactics, and creative ideas you can use to keep every season working in your favor.

Q1: Spring Inventory Surge

• Focus: Launch listings fast, maximize new-year urgency.
• Tactics: Showcase InstaShow+ tours in social reels. Highlight staging and pro visuals across listing sites. Use email sequences with buyer urgency language.
• Add-on: Create springtime-specific tour prompts—”See it before it blooms.”

Q2: Summer Open House Strategy

• Focus: Tap into relocation buyers and vacation home shoppers.
• Tactics: Schedule InstaShow+ QR code signs near walkable, high-traffic areas. Run local Facebook ads with lead forms. Promote showings with neighborhood guides.
• Add-on: Build a short listicle for each property: “5 Things You’ll Love This Summer.”

Q3: Back-to-School Buyer Campaigns

• Focus: Convert families motivated by school zones or timing.
• Tactics: Feature school district highlights in your tour overlays. Send “New School, New Home” emails. Target local move-up buyers with video walkthroughs.
• Add-on: Host a virtual info night with a lender or school rep.

Q4: Holiday Listing Push

• Focus: Win attention when the market cools.
• Tactics: Use InstaShow+ to keep showings going during travel-heavy weeks. Promote cozy, seasonal staging visuals. Send end-of-year valuation offers.
• Add-on: Launch a “Holiday Buyer Bonus” (e.g., home warranty or closing credit).

Brand With a Quarterly Rhythm

Keep your seller presentations consistent with quarterly themes. Each season, rotate your listing highlights, colors, email subject lines, and callouts. This keeps your marketing sharp without reinventing the wheel.

Tools to Help You Run It

Use a visual calendar (like ClickUp or Trello) to schedule marketing flows. For influencer-style storytelling, Afluencer is perfect for grassroots content that feels personal, not corporate.

InstaShow+ Makes This Easy

With features like QR sign riders, tour scheduling, lead verification, and visual-first assets, InstaShow+ supports your entire quarterly playbook without overcomplicating your workflow.

Optimize Every 90 Days

Track lead sources, showing volume, conversion rate, and time-on-market. Set 3–5 KPIs to measure quarter-over-quarter progress and adjust what needs tuning.

Conclusion: Listings don’t sell on autopilot.

This quarterly playbook helps you stay relevant, effective, and ready to scale. Want the full foundation? 

Read our first post: Build a Listing Marketing Plan That Converts: 9 Steps for Agents