How Many Showings On Average Does It Take to Sell a House?

Average Number of Showings to Sell a House in 2025

There are a few different numbers for exactly how often a home is shown on the market before you can expect it to sell. However, average showings tend to sit at around 10-25 viewings for a standard home with no unique qualities. However, as they state, several factors could feed into this number, and whether it is true for your real estate, including:

• The current state of the market
• Market inventory
• Whether the home’s listing has an accurate price
• If the home is a fixer-upper
• The effort spent to stage the home before showing

If you manage to capture an offer within this window, it means the location has hit its target for performance in most US locations and that the listing aligns well with what the buyer expected and budgeted for. However, if you are still selling after this number, it may be time to investigate any feedback you may have received that suggests an issue with the listing or the home.

Alongside the number of days the house is on the market, you can leverage these two KPIs across your sales to determine how healthy the current market isand whether you need to take further action on a larger scale.

Outliers that Skew the Data

Not all regions of the US are the same, either, as you may be selling in one of these areas:

• Sunbelt locations may often exceed 25 showings for starter homes
• Coastal regions use broker caravans to lower tour counts
• Rust Belt markets may often sell in fewer than ten viewings

Regional changes in mortgage rates and shifts in the US economy can also lead to more or less careful buying. As such, the number tends to shift up and down regularly, which is why you need to track it carefully. 

MLS lockbox data is, thus, used across the country as a method of detecting demand. For example, with this data, NAR recently reported that the Northeast of the US experienced a 56% jump in showings, far exceeding that of other areas.

Cut Excess Showings Without Losing Buyers

Several levers exist to help you cut excess guided showings without losing potential buyers. Leverage one or more of these real estate marketing tips to multiply the impact and create more savings.

In general, each one makes it less likely that people will book a tour if they are unqualified to buy, while preserving the genuinely invested viewers.

Price the Sale Right From Day One

Set your listing price close to what you have calculated as the home’s market value. Placing it within just a few percentage points of this means it will show up in the filters of buyers genuinely looking for homes within that price point. 

During any meeting with potential buyers, you should also show them data you gather on how fast such locations tend to sell. If it is within a shorter time, they will likely snap it up faster due to how the data affects the psychology of the home’s perceived value. However, be aware that the more overpriced a home is, the longer it will sit on the market, so you cannot do this with those at a higher price point.

Pricing the home right from the start can also allow you to negotiate from a much stronger foundation. Buyers will know that the price is fair and are less likely to be aggressive in their bargaining, giving you a higher chance of receiving a serious offer and getting you closer to closing without fuss.

If you need feedback on whether a home is well-priced, investigate options such as InstaShow+ when planning real estate showings. Tools like these can quickly gather anonymous feedback, informing you of potential buyers’ opinions on the location. 

If the comments you receive suggest that the location’s price is too high, you can take action long before it starts to get a reputation for being so. It can also mean you can make quick micro-adjustments instead of larger, more obvious cuts later.

Leverage Premium Visual Assets to Entice Buyers

These days, people have dozens of ways to promote a home that never existed in the past. However, simple photographs still account for a lot, and Imgix reports that properties with high-quality photos tend to sell around 30% faster than others.

For example, on your listing website, you could make use of:

• Professional HDR photography
• Twilight photo sets for fantastical imagery
• Drone shots to highlight lot lines and neighborhood details
• Using consistent branding across all your site and photos
• 360° tours to quickly clarify layout questions
• Including detailed captions with room metrics in every listing

Leveraging these can boost your authority in the market, causing people to think better of your listing and that buying from you will be easier. Even a simple floor plan is likely to boost your click-through rate by over 50%, according to sites such as Luxury Level Media.

Time the Launch to Local Demand

Make sure to understand your local market and when they prefer to both book and visit showings, including the following:

• Day
• Time
• Existence of holidays
• School schedule

Timing your addition of a home to your real estate will keep it in people’s minds, especially if you send out a newsletter or similar communication to those searching for a home in the region around that time.

So, analyze your data on local viewers and where spikes exist. Then, coordinate efforts to hit this timing window, whether you plan to show the location off personally or use a system like InstaShow+ to let people access the home without needing a lockbox.

Maintain Buyer Momentum

Using real estate tech tools like InstaShow+, you can ensure that you and your team can respond quickly and professionally to any queries a potential buyer has. Doing this helps you maintain their excitement by allowing them to consider the location for longer and potentially move through the conversion funnel into a buyer, helping you sell a house faster.

Every time you send them a message, they can also receive push alerts bringing them to your response, giving them a tense excitement on opening each one. Using a central chat log also means that your co-workers can respond and ensure that you are not the only one responsible for answering, speeding up the potential buyer getting what they need.

Within the same tool, a buyer can also use scheduling tools to book tours they would otherwise choose to cancel. They retain their forward momentum and can even receive reminders via their calendar or notifications, ensuring no forgotten showings or wasted time.

Automated Buyer Pre-Qualification

Few things are more frustrating than people attempting to waste your time or manipulate the sale somehow. As such, InstaShow+ can run a full ID verification check, as well as a level 1 background check on anyone who wishes to view a location. 

Not only does this ensure that those you show the site to are doing so seriously, preventing fraud. Having this information on those who might view the property can also keep the real estate agent safer by protecting them from the potential of an anonymous, malicious viewer.

InstaShow+ goes the extra mile here, with biometric checking preventing the potential of key-sharing and ensuring that the only person who can enter the house is someone you have pre-approved.

How to Prevent Showing Number from Mattering

By using a single source of information, which your potential buyers can use to view and visit listings quickly, you make it much easier for them to do so. Removing the friction in every stage in the process allows buyers to take faster action and follow it up with a viewing without you needing to be there.

As such, even if you have more viewings, it does not take your time for them to occur, and you can instead invest your time and money into completing other essential tasks.

If you are an FSBO seller and have chosen to forgo agents, this also means that you can continue your everyday life while you look for a buyer.

Simple Workflow From Listing to Offer

When using a real estate showing assistant like InstaShow+, you can set it up so potential buyers can pick a time and then receive automated vetting and access to the building once that resolves. 

They will not need to look for a lockbox or similar installation when they arrive. Instead, they can use the app to receive a code to unlock the property. 

Alternatively, during the scheduling process, they can choose to visit the site alongside a guide who can be on hand to answer any questions about the property and provide a face to the potential sale. While this does return them to requiring an agent in attendance, it will occur less frequently than otherwise.

When they leave, the potential buyer can also leave feedback on the location, ensuring that you understand their general opinion of the property. You can use this to adjust things like the:

• Price
• Showing times
• Staging
• Information communicated during the tour
• Preferred agent for that property

Over time, this data allows you to continue refining your showing process, either for that specific location or on a broader scale, improving your sales rate by analyzing every piece of data you can gather.

The process can even work for landlords, who might want to switch their access system to an automated one.

Ensuring Savings vs. Manual Showings

With less time traveling to and from the location, you can ensure that agents have more time for prospecting or even with their family, reducing their stress and giving them much more workplace satisfaction. Similarly, the reduced mileage quickly translates to a measurable reduction in how much you need to reimburse your agents. Even if you end up with many more showings, you only need your agents to turn up to clean the location and ensure it is presentable for the next set of visitors. 

At the same time, sellers often appreciate the ability to offer access at all times without involving more agents, allowing you to potentially provide a reduced cost in each sale and bring in more customers through word-of-mouth.

With a single app for real estate agents, you can leverage the consolidated data to reduce the admin work required for each home. Not only can you more easily ensure you have everything you need in one place, but doing this ensures a higher level of data integrity, meaning it is far less likely you will misplace or neglect notes you may need for later negotiations.